The Ghosts of Blogs Long Gone

A couple of weeks ago, I mentioned how this blog is now nine years old, and I’ve updated it without any significant gaps. Regular readers will probably be able to identify my style of writing. This is no accident. Before moving to WordPress, I cut my teeth on LiveJournal for many years, and some of what I learnt has carried over to this very day.

Affectionately known as LJ to its users, the site was big news around the millennium. I was relatively late to the party, making my first entry there in 2003. Nonetheless, I kept it updated with day-to-day events until around 2013. My experimentation there was crucial to how I approach blogging today. I found out what topics would engage and disengage an audience, how to structure the text, and the optimum length for a given entry.

Looking back, I’m surprised that some of my least engaging updates were made between 2011 and 2013. I knew LJ was losing its audience by then. In a misguided attempt to keep it alive, I’d largely dispensed with the diary style in favour of a dull series of weekly posts titled #MusicMonday, featuring a different rock or pop track.

By that point, I was starting to take my writing more seriously, so I chose to start afresh on WordPress. This would have a focus on fiction and poetry, and would go on to be updated on a strict weekly schedule. From the moment I set up my account here, I could see why users were moving away: WordPress offered basic features such as scheduled posts and picture uploads as part of their free account, but LJ still charged for them. Most of these features are now free, but LJ still charges $15 just to change your username.

That’s not to say LJ is dead. I still have one pal who updates to this day, and it was a comment underneath her most recent entry that led me back to another blog I kept at Dreamwidth, based on LJ code with modifications.

In 2009, I set up what would now be termed an alt-account to share thoughts that I didn’t want a wider audience to see. I stopped regularly updating there at the same time as I opened WordPress. Then the rabbit-hole deepened when I remembered I’d set up a secondary account to record fragments of dreams. The intention of using them for writing prompts never came to fruition and that blog has remained untouched since 2011.

I have one other LJ page that’s now inaccessible. This was set up for a juggling society at what is now the University of the West of Scotland. Members were kept updated on that page because this was an era before MySpace went mainstream. The student email address no longer exists, my password guesses have been incorrect, and I never set up a recovery question. As such, it’s remained fossilised since 8 Feb 2005.

Reading the LJ Help pages, there is no hope of recovery, so I’ve written to the helpdesk to ask when it’ll be purged. This is often done with accounts that have been idle for too long.

That’s the story of how this WordPress blog came about, and why it’s written the way it is. I can still look back at entries from its earlier days and see what I would have done differently, but I am generally happy with how the past nine years have gone.

Nearly Nine Years of Staying on Topic

I have something I want to write about, but it needs to wait until at least next week. So in looking for inspiration to fill this week, I decided to go and look back at the entry I made around a year ago today.

Unfortunately, I was similarly uninspired back then, with topics I wanted to discuss, but my motivation was trampled by a couple of other factors.

Going back two years, I talked about the hurdles that beginner writers face, while 2019 took a look at how subtitlers caption TV programmes. In 2018, it was an entry about effective complaint letters, while five years ago, we discussed submitting Christmas stories during summer to meet publishing deadlines.

At this point, I was tempted to stop looking back, particularly as I didn’t have a point to make that would tie together these disparate threads. However, I was now curious.

In 2016, I was in the middle of an MLitt degree and running short of time, so I set readers a challenge. The year before that, it was all about saying goodbye to pieces of writing that weren’t working. Back in 2014, the topic was introverts and extroverts, and that’s as far back as I can go because the blog began in Oct 2013.

⭐⭐⭐

After leaving this entry overnight, I realised the connecting thread: in almost nine years, this blog has stayed relatively on-topic.

I think we’ve all had an experience where we subscribe to a newsletter or a content creator, only to find the topic either evolves or abruptly changes into something you didn’t sign up for. With this in mind, I’ve long been careful to make sure each entry harks back to writing in some way.

Just before I make a post on WordPress, the site tells me that it’ll be sent to more than 1,100 readers. That’s a pretty loyal fanbase to have built up over these nine years.

From our Correspondents

I started this blog in October 2013 with no real expectation of gaining an regular audience. As I mentioned at the time, it was done as an experiment to make me write more regularly.

Over time, the number of people reading it has steadily increased. Any given week, I can bank on between 4 to 6 people pressing the Like button, and they are all appreciated.

Every so often, I’ll receive replies to my entries. Most often, it’s from my pal Webgirluk, whom I’ve known for nearly two decades from LiveJournal. Then last week, I found a comment from someone I met at a poetry workshop a few years back.

This started me thinking how bad I am at reading others’ entries. I have followed a lot of people over the last eight years, but I rarely have a chance to read their words, let alone comment on them.

I spend a lot of time speaking to writers and organising events, and I wish I could say I’d make the time to read the words of my WordPress contacts, but I can’t make that promise. The best I can offer is that I know they’ll always be there for when it’s possible to read them.

Finishing What You Start

When I’m stuck for a blog post idea, I check my Drafts folder on WordPress to see whether I can resurrect a half-written idea. At the time of writing, however, there is little material in any of the drafts.

One of them covers the concept of life writing, which I’d already discussed last week. Another was placed there by WordPress about how to use their Guttenberg editor interface. A third entry simply contains the words ‘Jesus wept’, and I’m not certain what caused me to exclaim this.

While considering these entries, I began thinking of the prose and poetry I’ve started but not fully finished. Sure, I generally finish a first draft of what I write, but that doesn’t mean I’ve gone back to edit it. However, I do keep everything I write because sometimes it comes in useful.

A few years ago, I was reaching the end of a Masters degree in Writing Practice & Study. The course had worked its magic, encouraging me to move in different directions with my writing, which wasn’t a problem until it was time to compile the dissertation. With 80% of the mark resting on a creative portfolio, I was faced with the challenge of bringing together my disparate work into one unified piece.

I had a meeting with two tutors to discuss the matter, bringing along samples of my work to figure out how to present it. As we were coming to the end of the pile of samples, we looked at a short story written in diary form about a first-year student with a horrible flatmate. I’d written the story as a homework piece for a writing group, falling back on the diary form because I was so short of time.

One of the tutors suggested incorporating my pieces into the form of that story, presenting it as though someone else had written my work. This character was rather flighty anyway, so she could feasibly have written in different styles over a short space of time.

I went back to the draft of this writing homework, converted it into a script, and beefed out the story. It solved the problem nicely and helped me to bag an A-grade for that part of the dissertation.

I’ve since gone on to refine this into a one-hour dramatic monologue, which is now more or less finished.

A Living Document

Last week, I mentioned that I’m not a lifelong fiction writer nor poet, having started in 2010. However, I had kept a non-fiction blog for some years before this.

Although WordPress was around in 2003, the most popular blog host at the time was LiveJournal, known among its users as LJ. My first entry was on 19 December of that year, when I was studying at what is now the University of the West of Scotland, although my profile has – for some reason – always said my account was created on 15 March 2004.

I was reminded of my these days though my pal Katy Jones, who not only joined a year or two before me, but still uses it. She was interviewed for a podcast recently, in which she spoke about the appeal of LJ compared to other sites.

However, we’d actually become acquainted through a media forum, entirely separate from LJ, as we were active in different hospital radio stations around the same time. In fact, we’ve never met and I don’t think we’ve spoken by phone or video chat, yet Katy remains one of my most enduring online friendships. We might even be starting pen-pal correspondence soon.

So what of my old LJ account? It still exists, and it served as a good sandbox in which to practice for this WordPress blog, which began in 2013. At that time, the paid-for features of LJ matched the free features of WordPress, so it was an obvious choice to switch for me.

By this time, I’d more or less established my current style, as seen in an alliterative LJ entry from 2013 documenting my transition. My last detailed entry there was a look-back in December 2015. There are earlier entries that still stand up to reasonable scrutiny, like this entry from May 2004.

But there were also duds along the way, like this one that’s disjointed and uninteresting, asking a question about football and then rambling about Firefox and the bit-rates of MP3 files. Years later, we see a desperate attempt to keep the LJ page alive with tedious #MusicMonday entries.

So one thing I’ve learnt over the years is to look at my entries from outside of my own head. If a topic only makes sense to me, then there’s no point in making it public.

Judging by the reactions and the viewing statistics I receive from this WordPress page, I do manage to engage people. I can even look back at entries from six years ago and still be satisfied with them, other than spotting an occasional sentence that needs rephrasing.

I do hope I’ll be able to read this in May 2026 and feel the same way.

BusyBusyBusy

Unfortunately, there hasn’t been much time to construct a full entry this week. I’ve therefore rounded up two main points, ahead of a full entry next week.

  1. Don’t forget to save your work as you write it, and back it up once you’ve finished. I was reminded of this point when I lost last week’s entry by accidentally hitting the Move to Trash button in WordPress. The entry should still be recoverable, like your computer’s Recycle Bin, but it was missing.

    Fortunately, I’d handwritten the first draft, so I was able to reconstruct it. I later reported the incident to WordPress and it was found to be a bug when using the Block Editor.
  2. As alluded to in previous entries, we’ve had trouble finding an open-mike venue after our last one closed. However, we had a successful meeting yesterevening, and we now have the same stopgap venue again for August. A few of us are meeting on Friday to discuss the long-term future, plus a potential collaboration with an Edinburgh-based group.

Passing the Microphone

I feel as though I’m giving you a cop-out entry this week because it exists only to link to other posts.

This is partly because I haven’t had much time; I’ve spent a lot of it on a new long-form piece. And it’s partly because another poet has put together some excellent advice that I’d like to share.

A microphone
A microphone. It seemed like the best picture to illustrate this entry. (Photo credit: Wikipedia)

A couple of weeks ago, Andrew Blair asked his friends what advice they wish they’d known before taking part in their first open-mike night. The advice he received – including mine – appear in his entry So…you want to do an open mic night.

Additionally, this seems a prime opportunity to dust off my own advice for speaking in front of an audience from earlier this year.

Helping @SuitedSorted Improve His Blog, and Hints for Everyone Else.

I hadn’t written a response blog for years, and now this is my second in a fortnight. But this time, it was requested.

Scott Graham runs Suited Sorted on Blogspot, where he has recently re-focused on Android technology, although he has back entries discussing music, television, holidays, and weight loss. He has asked for some constructive criticism about the page, and with ten years’ blogging experience, I reckon I’m qualified to pass on some tips.

Tone, spelling, and grammar

Scott wonders if he’s a little too conversational. There’s a certain style that many bloggers go for, whether they mean to or not. The closest off-line equivalent is an opinion column in a newspaper. You’re telling the reader your view on a particular matter, but using everyday spoken words. For instance, you’ll say asked for rather than requested, or use contractions like can’t instead of cannot.

Cartoon about spelling mistakes in blogs
Thats verry true

But this isn’t a licence to spell words any old way, or leave out punctuation where it’s needed. Almost every piece of blogging software has a spellchecker. Spelling extensions are available for Firefox and Chrome, most mobile phones have the facility built-in, and the latest edition of Microsoft Word even lets you post to WordPress directly. If the reader doesn’t have to decode what you’re trying to tell them, your message will come across much stronger.

Scott, you’re doing fine on that front.

Layout

Newspapers and magazines learnt early on that long articles do not translate well to the Web. When you’re reading a three-page printed interview, your neck automatically moves downwards as your eyes follow the text, where scrolling down with your hands requires more conscious effort. A normal screen – not an e-ink display – is also brighter than a page, so it’s harder to read from.

That’s why I restrict my paragraphs to about three to six lines, and leave a clear line between each one. A lot of people will give up reading a wall of text, if they attempt it at all.

Your paragraphs can be quite long, Scott, but certainly not the dreaded wall.

Attracting attention

Using the site analytics tools on WordPress, I’ve found that my posts attract more attention and reaction if I post them between around 6pm and 10pm Monday to Friday. Entries made at any time on Saturday or Sunday simply don’t seem to be noticed. Certain tags also seem to generate interest, while others have no effect.

For years, I posted with LiveJournal and tagged my entries. I very much accepted that hardly anyone except my friends read the page, as they were the only ones to comment. But when I moved to WordPress, I realised I’d been missing out on this vital piece of analysis. Everyone will be different, and some will find that daytime or weekend posts work for them.

So keep tagging your entries, Scott, and have a look at Blogspot’s analysis tools to find out exactly when people are reading you. I hope you’ve found this critique helpful.

To everyone else, I’ll be pleased if any of my suggestions help you with your own blogging.