If you’re the organiser of a literary, comedy or any similar event, I urge you to read this entry about the importance of creating clear event listings. Or should you really be unable to spare the time, at least skip to the bottom line.
Regular readers will know I host and co-organise an open-mic for writers called Hotchpotch, typically on the second Wednesday of each month. We then have a self-imposed deadline of four days to compose a bulletin about the next event.
While a substantial chunk of the text remains static from month to month, we always go around the members at the end of each session asking for other local events to be featured in that bulletin. We take a recording for our reference and make sure we ask for the time, date and venue.
The problem arises when it’s time to compose the bulletin. At the last session, a member said he’d be performing the following week at an open-mic for musicians. As it was a venue well-known by locals, I thought it would be easy to find.
I discovered this particular place uses Facebook for its events, as do many others. This is not a problem in itself, but it was difficult to find a reference to the open-mic, as all the events were years out of date. I eventually found one reference in a picture that had been pushed down the feed by other updates.
This is only the latest instance of being unable to find events. Some have websites that haven’t been updated for some time, if ever. Others omit vital information like the start time, or require the visitor to email an organiser for details.
By now, you might be thinking there’s a simple solution: ask people to send us events in writing, complete with URL.
But this isn’t the easy option it sounds. I’ve been running this event a long time, and collecting events while you have members’ attention is much easier. Waiting for people to send in submissions can cause a significant delay, and some forget entirely once they’re back home.
With Hotchpotch, we post our bulletins in three main places:
- On an opt-in email announcements list.
- As a Facebook event.
- At a static URL that always shows the latest update.
Additionally, we post the static URL to our social media pages every couple of weeks, so visitors shouldn’t have to scroll back more than three or four updates to find it.
Despite the bottleneck caused by finding external events, our reason is a simple one: if we don’t do it for other organisers, they’ll have no reason to do it for us. There are some organisations, such as Creative Dundee and I Am Loud who regularly boost our events, and reach people we can’t.
The bottom line is: Whatever format you choose to publish your listings, please keep them in an obvious place and update them regularly. Take an afternoon to sort out your online presence: it helps new – and existing – punters to find your events, it helps promoters to boost them, and it helps our community as a whole.
Gavin Cameron 