A Matter of Presentation

It’s probably no surprise to regular readers that I’m not a full-time writer. Rather, my main income is from an office job. More accurately, I’m expected to be in the office for two days, with the other three at home.

While I’m at home, I like to listen to YouTube videos, particularly factual and educational ones. Since I started doing this, I’ve become more choosy about the types of videos I like and dislike.

For a start, I need audible narration rather than music and captions. I’ll be looking mainly at my work laptop and it’s not practical to turn to another screen every few seconds to find what I’ve missed. I also find it difficult to listen to synthesised narration; it has to be done by a person if they want my attention.

I have two particular go-to channels that fit this criteria. Firstly, I’ve long been a fan of Tom Scott, who’s now moved on from educational videos to focus on a gameshow called Lateral. Secondly is The Rest is Entertainment, where Richard Osman and Marina Hyde discuss show business, both in front of the camera and behind.

Next, while I don’t travel much in real life, I do it vicariously through channels such as Emma Cruises and Tips for Travellers, who prefer budget and luxury cruises respectively. Conversely, Ruth Aisling and Tom the Taxi Driver like to drive around, albeit in very different places. Jago Hazzard and Geoff Marshall travel on trains, whereas Mentour Pilot – that’s Mentour, not Mentor – talks through aircraft accidents in a way that doesn’t make you want to give up flying.

The connection between this list is that these creators know their subjects inside-out and present them clearly and factually. On the back of these, I’ve reasonably been shown suggestions for other similar channels, with mixed results.

Tom Scott indirectly led me to Wendover Productions who make 20-minute educational videos about all sorts of subjects, plus five-minute versions for smaller topics. On the other hand, watching Mentour Pilot routinely brings up 74 Gear. Both creators are equally qualified aviators, but 74 Gear tends to comment and respond to viral videos in an aggressive manner that I don’t relate to.

There is, however, one exception in the commentary genre, and that’s Gabi Belle, who does it with a lot of humour and insight. She also appears to be madly in love with Gordon Ramsay’s projects. It also took me a while to warm up to Pierogi and Kitboga who go after phone scammers, but I’ve learnt that both have had elderly relatives lose money this way and they don’t want anyone else to fall victim.

This is only a representative sample of my taste, but they all help the working day pass that little more enjoyably.

Helping @SuitedSorted Improve His Blog, and Hints for Everyone Else.

I hadn’t written a response blog for years, and now this is my second in a fortnight. But this time, it was requested.

Scott Graham runs Suited Sorted on Blogspot, where he has recently re-focused on Android technology, although he has back entries discussing music, television, holidays, and weight loss. He has asked for some constructive criticism about the page, and with ten years’ blogging experience, I reckon I’m qualified to pass on some tips.

Tone, spelling, and grammar

Scott wonders if he’s a little too conversational. There’s a certain style that many bloggers go for, whether they mean to or not. The closest off-line equivalent is an opinion column in a newspaper. You’re telling the reader your view on a particular matter, but using everyday spoken words. For instance, you’ll say asked for rather than requested, or use contractions like can’t instead of cannot.

Cartoon about spelling mistakes in blogs
Thats verry true

But this isn’t a licence to spell words any old way, or leave out punctuation where it’s needed. Almost every piece of blogging software has a spellchecker. Spelling extensions are available for Firefox and Chrome, most mobile phones have the facility built-in, and the latest edition of Microsoft Word even lets you post to WordPress directly. If the reader doesn’t have to decode what you’re trying to tell them, your message will come across much stronger.

Scott, you’re doing fine on that front.

Layout

Newspapers and magazines learnt early on that long articles do not translate well to the Web. When you’re reading a three-page printed interview, your neck automatically moves downwards as your eyes follow the text, where scrolling down with your hands requires more conscious effort. A normal screen – not an e-ink display – is also brighter than a page, so it’s harder to read from.

That’s why I restrict my paragraphs to about three to six lines, and leave a clear line between each one. A lot of people will give up reading a wall of text, if they attempt it at all.

Your paragraphs can be quite long, Scott, but certainly not the dreaded wall.

Attracting attention

Using the site analytics tools on WordPress, I’ve found that my posts attract more attention and reaction if I post them between around 6pm and 10pm Monday to Friday. Entries made at any time on Saturday or Sunday simply don’t seem to be noticed. Certain tags also seem to generate interest, while others have no effect.

For years, I posted with LiveJournal and tagged my entries. I very much accepted that hardly anyone except my friends read the page, as they were the only ones to comment. But when I moved to WordPress, I realised I’d been missing out on this vital piece of analysis. Everyone will be different, and some will find that daytime or weekend posts work for them.

So keep tagging your entries, Scott, and have a look at Blogspot’s analysis tools to find out exactly when people are reading you. I hope you’ve found this critique helpful.

To everyone else, I’ll be pleased if any of my suggestions help you with your own blogging.