Who Reads This Stuff Anyway?

The first entry to this blog was posted on 10 October 2013, making it 12 years old last month.

The intent was to create a deadline each week so I would keep writing regularly. That’s going well so far because when this entry is published, it’ll be number 641, or an average of at least one entry a week. But how many people are likely to read it?

Well, that depends what measure you use.

If you look at each entry, you can usually find at least one or two Likes, although some have in the region of eight or nine. The same names tend to pop up week after week. Altertatively, we can look at stats provided by WordPress from December 2024 onwards. The number of monthly visitors ranges from 113 throughout May to 548 in October – with one outlier.

For some reason, August attracted a total of 1,163 unique visitors, most of whom came back two or more times:

Data visualization of site traffic from July to November, showing a sharp rise in both views and visitors during August 2025. Tooltip reveals 2,742 views and 1,163 visitors for that month.

The timescales match up with two entries from that period. The first talked about an Edinburgh Fringe show by Ross McCleary and Stefan Mohamed, while the second addressed the thorny topic of Creative Scotland curbing its funding. I can only expect one or both topics were on the minds of my audience.

All of which is interesting to me, but I haven’t even touched upon the reason I started writing this entry.

Every time I hit Publish, an email is sent to anyone who opts into receiving notifications. I was advised yesterday by a long-term aquaintance that her email provider had suddenly started placing my WordPress notifications into a folder, starting with an entry from June about audio dramas. Before then, the last email in the folder was from a reply I’d made on LiveJournal in December 2016.

Unless something unpredictable happens, I know this blog is never going to reach a wide audience. It helps me to stick to a regular deadline. If it finds an audience, then marvellous, and if not, nothing is lost.

Using Fractals as Illustrations

Regular readers will probably have spotted that each of these blog entries has a pattern as its featured image. Specifically, these are fractals, each generated by a mathematical formula.

It’s long been known that visual content appeals more to users than plain text. However, licencing pictures can be expensive and appropriate public domain images are hard to find. My content is all about writing, which – by its nature – is often plain text.

Instead, I use a program called Xaos for generating these patterns. As I’m not mathematically-minded, I simply use the random image generator, cycling through them until an interesting one appears.

What’s more, it rarely takes more than a couple of minutes. This helps me a lot, as I commonly write or edit my entries up to the last minute.

The main cover picture is my own work, though. A few years ago, I would attend writing classes in the grounds of Barry Mill, a former watermill in Angus, and I captured this wonderful shot of a light over the doorway. I’m unlikely to replace that with a fractal any time soon.

Ahead of the Curve

This blog is updated every Monday at 6pm. To the reader of any regular publication, it should seem as though the content trickles out on a predictable basis. But that rarely happens in practice.

English: Question Mark
English: Question Mark (Photo credit: Wikipedia)

In my case, I’m sometimes able to plan two or three entries ahead, or I have difficulty deciding what to leave out. Other times, I’m still deciding on a subject or writing an entry a few hours before it’s due to be published.

This week has fallen firmly into the second category, bringing little writing news, other than a rejection e-mail that simply said: ‘Gavin. Clever, but not quite what we are looking for.’

So rather than swerve off-topic for the sake of making an entry, I was going to leave this one here and think about next week’s content.

That was until I learnt that my friends at The Beans Podcast had a worse week than I did. They’ve lost an entire episode.